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Press Release: New Kids Own the Block

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Young developers form alliance: take down nearly an entire city block

033_K493_Haas corp-crop


Rock Capital Real Estate today revealed that its plans to develop the historic Hall and Davidson buildings (201 – 215 W. Capitol Ave.) into a new boutique hotel.  The adjacent buildings are situated at the crossroads of Little Rock’s Creative and Financial Corridors, just a block from the new Little Rock Technology Park.  The development will include bars, a restaurant, and flexible meeting spaces, which the group plans to make available to the downtown nonprofit and startup communities.  The intended result is a hub of collaboration, and a much-needed amenity for this part of downtown.


The development is the first for the new company, which was founded by principals of Rock Capital Group and Capital Real Estate & Trust.  The executive team consists of Jordan Haas, Blake Smith, Dan Roda, and Danny Brickey.  Along with other partners, they have an interest in the Moore/Mathis Building (521 Center St.) and the Sterling Building (229 W. Capitol Ave.), and, with the Hall and Davidson Buildings under contract, they expect to soon control nearly the entire block bound by Capitol, Louisiana, Center, and 6th Streets.


The development and management team for the project also includes ReImagine Hospitality, Schulte Hospitality Group, and the Alley family.  Preliminary architectural work has been performed by both AMR Architects and Wittenbeg Delony & Davidson.  The group expects to close on their acquisition in April or May, and for construction to take 12 to 18 months.


The Hall and Davidson buildings are a Pulaski County brownfield site, and are listed on the national register of historic places. The development intends to delicately preserve the historic integrity of the buildings and will utilize historic tax credits.  Further, the group has retained Entegrity Energy Partners and Brown Engineers, seeking to maximize energy and utility efficiency. The development also plans to utilize Property Assessed Clean Energy (PACE) funds through the new Pulaski County PACE program.


The group is thankful for their predecessors in downtown redevelopment, like Moses-Tucker Real Estate, and Flake & Kelley Commercial, where Haas and Smith both previously worked. But, says Smith, “A changing of the guard is inevitable.  The next generation is coming, and we are claiming our position.”


Says Haas, “This is a perfect project for us, one that allows us to preserve a piece of Little Rock’s history, while modernizing it for future generations to enjoy.”


Where those two factors are combined, look for Rock Capital Real Estate.

Some more fun photos:



Rock Capital Real Estate is a full-service commercial real estate firm engaged in the development, brokerage, and management of commercial real estate projects in Central Arkansas and beyond, with an eye towards energy efficiency and historic preservation.


For further information, please contact:


Dan Roda, Esq.

Rock Capital Group

(501) 246 – 4095


Photography by Amy Carper

Carper Creative Photography


Author: Jordan Haas

Jordan Haas is a Central Arkansas native and has been active in real estate for the last 11 years. He is a licensed real estate broker and holds licenses in property, casualty, life, and health insurance in the state of Arkansas. Jordan graduated from the University of Central Arkansas, earning a Bachelor of Science in Biology with a minor in business and also psychology. He obtained his Masters in Business Administration from the University of Arkansas at Little Rock with an emphasis on international business and sustainability. Jordan is active in the community as a player for the Little Rock Rugby Club, president of the Little Rock Landlord Association, and an instructor at the National School of Real Estate.”

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